Website Review

Cheerleading Review:

For this report I’ve decided to compare and contrast two very similar cheerleading websites http://varsity.com owned by Jeff Webb which is primarily targeted about cheerleading, camps, and competitions and http://americancheerleading.com owned by Michael Weiskopf which is primarily targeted about trending topics and articles on cheerleading.

The two websites have very similar audiences. They both are trying to appeal to cheerleaders or people interested in cheerleading. In addition, both websites are flooded with lots of informative information about cheerleading. On Varsity, the site reflects the audience by already having cheerleading topics on the homepage instead of having to click on tabs first, however, on American Cheerleading you have to actually click on some type of tab in order to find out information on cheerleading.

The sites main purpose on Varity is to get cheerleaders or anyone interested in cheerleading attention. They talk more about the history of cheerleading, cheer camps, competitions, uniforms, and etc. Varsity provides updates about topics discussed on cheerleading. It even offers a community page so different cheerleaders across the country can register and they will be able to cheer on their favorite cheerleading teams (whoever they want). On the other hand, American Cheerleading is more based on the trending of cheerleading. It provides articles about High school cheerleaders, cheer motions, meeting cheerleaders, and more. Even though Varsity has a sign up page so cheerleaders can cheer on their favorite team, American Cheerleading, however, has a “Win It” drawing. In the “Win It” drawing two lucky winners will have a chance to win cheer warm-ups, Polka dotted socks and bow, and a black cheerleading tote. American Cheerleading also takes you step-by-step to learn cheer motions.

Both websites accomplish their main purpose well, because they both are attracting cheerleaders. They focus mainly on different topics that people will love to read and learn about. Although Varsity has more varieties of topics that can be discussed throughout their page, American Cheerleading is an okay website as well. American Cheerleading just doesn’t have that much information on its website.

When you first visit the Varsity site, a video in the right hand corner starts playing out loud. The video continues playing until you exit off the website. Varsity uses a color scheme of blue and black followed by white wording tabs across the top of the page. They also have a solid white background. The sites are separated with different square blocks spread throughout the whole homepage. Varsity has somewhat of a variety of different fonts. As you scroll to the bottom, the font gets extremely small and may become harder for some people to read. The images that are displayed on the homepage fits right in with the theme, because there all cheerleading pictures. On the contrary, American Cheerleading has a yellow and blue color scheme with a solid white background. The design for this site is very basic and boring. Seem as though they use the same font throughout the whole page, but different sizes. There are pictures and videos posted on the website.

The navigation on both Varsity and American Cheerleading is a straight up and down scroll. You have to click on the tabs at the top of the page to learn more about the topics on the website. On Varsity, the videos automatically play when you’re on the page. On American Cheerleading, however, you have to actually click the play button on the video in order for it to start playing.

The content of both Varsity and American Cheerleading are very well thought out. Each website has covered its purpose. Varsity’s website purpose is to give updates about the cheerleading experience. It is also there to give informative information about camps, competitions, and uniforms. You can visit the shop tab to purchase cheerleading gear such as: cheerleading uniforms, shoes, socks, and more. In contrast, American cheerleading purpose is to trend about different cheerleading topics. American cheerleading really doesn’t have that much information, but they do provide articles about cheerleading, cheer motions, and perfection.

The speed on Varsity is very fast. You can push a tab and it will upload just like that. There are no troubles trying to get from one place to another on the website. Likewise, American cheerleading is way similar. It moves fast too; it has no trouble downloading anything especially videos.

Varsity has one banner ad, but is located in three different spots on the website. The advertisement goes along with the websites main purpose, because it is about a cheerleading book that people can buy. At the same time, American cheerleading has the exact same banner ad as Varsity. They both are advertising the “Game On” cheerleading book that is available in the Varsity shop were all the other cheerleading items are.

Varsity’s social media is easy to access. It can be found right at the top of the page on the homepage. Varsity only links to Facebook and Twitter. American cheerleading icons, however, are found on the right side of the homepage and all the way at the bottom of the page. It also only links to Facebook and Twitter. Although when you click on the social media links for American cheerleading it goes right to that exact page, Varsity, on the other hand, opens a whole new page just to show their social media links. Both Varsity and American Cheerleaders Facebook and Twitter page looks up-to-date. Each page is filled with lots of cheerleaders and cheerleaders doing stunts. Correspondingly, these two websites do not have a mobile option. Each site will look just as it appears on the desktop. Overall, there are many similarities and differences in both websites.